Terms of Use

These Terms of Use (“Terms”) are a legal agreement between you and SkyShield Ltd (trading as BETACADEMY, “we”, “us” or “our”), a private limited company registered in England and Wales under company number 17335385, incorporated on 13 July 2026, with registered office at Office 19969, 182–184 High Street North, East Ham, London, United Kingdom, E6 2JA. They govern your access to and use of betacademy.io and our learning platform, content, apps and related services (the “Service”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Educational purpose — important notice

BETACADEMY is an educational platform. We teach the mathematics, strategy and psychology of card games such as poker, blackjack and baccarat through lessons, drills, puzzles and assessments. The Service is not a gambling, betting or gaming service. We do not accept wagers, offer real-money gambling, facilitate gambling, or pay out winnings. The virtual “chips” used on the platform have no monetary value and cannot be exchanged for cash or wagered. Nothing on the Service is a guarantee of gambling outcomes or financial gain. Gambling can be harmful. If you choose to gamble elsewhere, please do so responsibly. Our Responsible Play resources link to support organisations such as GamCare, Peluuri and the National Council on Problem Gambling.

2. Eligibility

You must be at least 18 years old (or 21+ where required by your local law) to use the Service. You must have the legal capacity to enter into these Terms. You are responsible for ensuring that using an educational card-game platform is lawful where you live. By using the Service you confirm that you meet these requirements. We may refuse, suspend or terminate access if we reasonably believe you do not.

3. Your account

You must provide accurate registration information and keep it up to date. You are responsible for keeping your login credentials confidential and for all activity under your account. Notify us promptly of any unauthorised use or security breach. You may not share, sell or transfer your account, and you may not create an account on behalf of anyone else.

4. Plans, subscriptions and pricing

We offer a free tier and paid options. Current plans and prices are shown on our pricing page and may include:

• Free tier — access to the Foundations unit, practice arenas and the Daily Hand.
• Plus subscription — a recurring monthly or annual subscription (for example, €12.99/month or €79.99/year) unlocking all lessons, certificates and priority access.
• Founder membership — a one-time purchase (for example, €199) granting lifetime access, subject to availability and any stated limits (such as a capped number of memberships).
• Companion ebooks — individual digital products available for one-time purchase.

Prices are stated at the point of purchase and may include or exclude applicable taxes (such as VAT) as indicated at checkout. We may change prices and plan features from time to time; changes will not affect the price of a subscription period you have already paid for, and we will give reasonable notice of changes to recurring prices before they take effect.

4.1 Billing and renewals

Subscriptions renew automatically at the end of each billing period at the then-current price until cancelled. You authorise us and our payment processors to charge your chosen payment method for each renewal. You can cancel at any time from your account settings; cancellation takes effect at the end of the current billing period, and you keep access until then.

4.2 Payments

Payments are processed by third-party providers including Stripe and PayPal, and may support Visa, Mastercard and Apple Pay. By purchasing, you agree to the applicable processor’s terms. We do not store full card details.

5. Refunds and cancellation rights

• 30-day money-back guarantee: we offer a 30-day money-back guarantee on Plus and Founder purchases, as described at checkout. To request a refund, contact us at support@betacademy.io within 30 days of purchase.
• Statutory withdrawal right (EU/UK consumers): you normally have a 14-day right to withdraw from a purchase of digital content or services. By starting to access digital content immediately, you may be asked to acknowledge that you lose this 14-day right once access begins. Our 30-day guarantee is offered in addition to, and does not remove, any mandatory statutory rights you have.
• Individual ebook purchases that have been downloaded or accessed may be non-refundable to the extent permitted by law, except where the guarantee applies or the content is faulty.

6. Virtual items: chips, certificates and rewards

“Chips” are a virtual in-platform currency earned through learning activity. They have no monetary value, are not your property, cannot be purchased, withdrawn, transferred or exchanged for cash, and may be adjusted or expired in line with these Terms. Certificates recognise completion of course content for personal and educational purposes. They are not professional or academic qualifications and do not certify gambling ability or licensure. Rewards and unlocks (such as ebook unlocks) are subject to availability and may change.

7. Licence and acceptable use

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Service for your own non-commercial learning. You agree not to:

• copy, reproduce, distribute, publicly display, resell or create derivative works from our content except as expressly allowed;
• share your account or paid content with others, or circumvent access restrictions or paywalls;
• use bots, scrapers or automated means to access or extract content;
• reverse engineer, interfere with, or attempt to gain unauthorised access to the Service;
• upload unlawful, infringing, harmful or misleading content, or misuse community or support features;
• use the Service for any unlawful purpose or in breach of these Terms.

8. Intellectual property

All content, courses, text, graphics, software, drills, the BETACADEMY name and logo, and the look and feel of the Service are owned by SkyShield Ltd or its licensors and are protected by intellectual-property laws. Except for the licence granted above, no rights are transferred to you. Feedback you provide may be used by us without obligation to you.

9. User content

If you submit content (for example, feedback, forum posts, or support messages), you retain ownership but grant us a worldwide, royalty-free licence to use, host, store and display that content for the purpose of operating and improving the Service. You are responsible for the content you submit and confirm you have the rights to submit it.

10. Availability and changes to the Service

We aim to keep the Service available but do not guarantee uninterrupted or error-free operation. We may modify, suspend or discontinue features, courses or the Service (in whole or in part) at any time. Where we discontinue a paid feature you have already paid for, we will provide a reasonable remedy such as continued access for the paid period or a pro-rata refund where required by law.

11. Disclaimers

The Service and all educational content are provided for general informational and educational purposes only and on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied. We do not warrant that using the Service will improve your results in any card game or produce any financial outcome, and nothing on the Service is financial, legal or professional advice.

12. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law (such as for death or personal injury caused by negligence, or for fraud). Subject to that:

• we are not liable for indirect, incidental, special or consequential losses, loss of profits, or losses arising from gambling activity you undertake elsewhere; and
• our total liability to you arising out of or relating to the Service is limited to the greater of the amount you paid us in the 12 months before the event giving rise to the claim, or €100.

If you are a consumer, you have statutory rights that these Terms do not affect.

13. Indemnity

To the extent permitted by law, you agree to indemnify us against reasonable losses and costs arising from your breach of these Terms or your misuse of the Service. This clause does not apply to consumers to the extent prohibited by applicable law.

14. Suspension and termination

You may stop using the Service and close your account at any time. We may suspend or terminate your access if you breach these Terms, if required by law, or to protect the Service or other users. On termination, your licence ends; provisions that by their nature should survive (including intellectual property, disclaimers, limitation of liability and governing law) will continue to apply.

15. Governing law and disputes

These Terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer resident in the EEA, you also benefit from any mandatory consumer-protection provisions of the law of your country of residence and may bring proceedings in your local courts.

16. Changes to these Terms

We may update these Terms from time to time. We will post the updated version with a new effective date and, where changes are material, notify you by email or in-product. Continuing to use the Service after changes take effect means you accept the updated Terms.

17. Contact

Questions about these Terms? Contact us at support@betacademy.io, or by post at SkyShield Ltd, Office 19969, 182–184 High Street North, East Ham, London, United Kingdom, E6 2JA.